Record Store Day – Common, produced by No. I.D out now. Black Pegasus Records.

This project has been in the making for the last 6 months.  I have worked alongside Marc Davis owner and Founder of Black Pegasus Records for over a decade on a number of projects. 

Like the Ultra 45s here is another record for record store day.  As pure and grassroots as it comes.  Marc went to school with Common and No I.D, as children they shared their journey and love for music together.  Common went onto be Oscor winner artist and No I.D the C.E.O of Def Jam.  Marc held onto the demos they made so many years ago.  Common had forgot about them and was pretty amazed Marc had held onto them for so many years.

Knowing that Marc was on his own journey Common and No I.D embraced his ideas and vision and independence.  i remember getting the call where Marc left Common after a meeting in their home city of Chicago where Common gave him his blessing to put them out.  What ever you need, ill support the project.

Imeidatly we got to work.  My role then was to create the logo and artwork.  We came up with the name Seven Sense, a play on his original name and that the format would be 7 inch singles.  Marc asked me if i could revamp Commons original logo.  Create the label and cover.

As busy as Common is he promised he would be onboard and support Marc.  I admire that, Marc built and still is building his label himself, one record at a time.  Every record supported by the artsit.  This record marks a milestone.  Here are two artists Common and No I.D that never forgot where they come from , they returned to support thier old friend.  Black leaders supporting a Black eneterprise.

As Marc worked on the manufacture of the record my role was to guid him and help execute and deleiver a promo video.  Again praise to Common who whilst filming in L.A worked alongside us to deliver what we needed.

Cop your copy of real record store Gem, another holy Grail from Black Pegasus.  

Buy Here

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