2013 began my love for digging through the many TK Max Stores across the UK. I was on a mission to give my self a new look, before that i really didnt think too much about how i looked or what I wore. Maybe the many years spent going through record stores digging through crate after crate looking for them perfect beats, digging through the racks of clothes I find a great comparison.
I enjoy going to there stores so much so its become an addiction over the years. There is not a week that passes i do not go there to see what maybe in there. The hardest thing about going to the stores was be able to go there and not buy anything. To have some control and some discipline over my finances. The other thing was taking a gamble. If I don’t have the funds this month, maybe the item will be there next, or it maybe an item that even though reduced might be out of my price bracket, a month later I will get lucky to find it at a fraction of the cost.
As an artist and practitioner of hip hop culture. inspired by fashion trends of the 70s and early 80s i loved the idea of being able to modernize an item to make them perfectly unique giving your self an identity turning something old into something new. I lived that and still live that. As a student years later they teach you in graphic design that everything goes round in circles that modern graphics came from Bauhaus and that over the years it just get modernized and tweaked over and over.
I would keep a scrap book of things that inspire me, today they call it Pinterest. Ive been trained to think things through to look at the bigger picture and work towards making a difference. Hip Hop gave me the competitiveness from not just how i dressed or looked, but how i carried my self. I’m fueled and motivated. What ever I do especially anything I create I have to be the best at it. More importantly what I do can not be seen as jumping on the bandwagon, but leading the way, to be the innovator and creator, it has to be unique and against the odds.
I spent a life time looking for gems, today Im giving them back. Creating pieces of art that fall inline with my life experiences passion and creations. For many years ive been collecting film documenting stories of those that inspired me, my piers in Hip Hop music production, the DJ and producers who led they way when it came to digging for records, Making movies about there journeys at the same time running a record label putting our examples of their work. Throughout all this Ive always been into making my own outfits, modernizing items and making them unique just as the kids did back in NYC some 40 years ago.
This lead me to create the Diggers brand. A brand that represents people who have a passion for finding them perfect beats, grooves, records and now those who also love to dig for clothes. TK Max is best store in the UK, that represents my mindset..So since 2013 I have been planting secret Diggers Items in stores over the UK, One off pieces with individual numbers call them pieces of art as i do. Call it a game, or what you will but it was done first here.
Search hard dig through them racks to find a rare 1 off piece of art at a bargain price. TK MAX gives you top brands at a bargain price, now if your luck you can find Real GOLD in Tk Max at bargain price. A piece of art that comes from somewhere, that has a history that is in tune with with the stores ethos but with real hip hop culture from its early day may it be fashion or bombin it comes from there.