Over a year ago A.G. from the legendary group DITC presented me with a challenge. He had just finished this song that he felt I could be the right person to assemble a video for.
He liked my work on the video ‘BLOW’ and wanted to see what I could come up with for his new recording ‘Night of Fire’. Giving me free range he asked me to interpritate the song and create something
Over and over I listened to it. A.G is one of the best songwriters in Hip Hop. He and O.C are among my favourites, maybe its the way he writes, I always felt on his latest material its about reading between the lines, what is he trying to say, what point is A.G making. I felt the song was provoking and required some very proking images, some of them quite disturbing but for me where much needed. I didn’t want to sugar coat anything and appreciate that A.G gives me 100% freedom to create on this. I will say Blow was a joint effort, as once i presented the video he offered some input that I did take on and made changes.
Working along A.G for some while I’ve noticed there has been an evolution and growth in his art. Speaking with him he is very conscious of the world around him and the fact that he does have great power in his writing, and that using the gift he’s been blessed with to put out music that speaks to world touching on some of the very uncomfortable realities which irrespective of one’s location, whether it be forest projects or Birmingham City UK, Somewhere in Poland, Burma or Bangladesh as example that he speaks to us all.
I like working with M.C’s like A.G and I’m very picky who I choose to work with, The music has to have substance otherwise I just don’t have anything to offer. Subtitles has become a thing for me. In this age of unprovoking songwriting and in my personal opinion an amateur level of rap, A.G and those like him who are very clever songwriters appeal to all ages, all races and I feel yes there are young people who are still looking for something with substance and thought-provoking. So its become important to me to add subtitles so where ever you are in the world having the subtitles allows all to digest and decipher what A.G is saying.
I can remember presenting the video to A.G who had no idea or any inclining of what I was putting together. I won’t repeat what he said to me, but his response let me know that I hit the mark.
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