One of my main goals this year is to really put out the Diggers Brand. Since the age of 17 I had been dabbling with designing T-shirt and sweatshirts.
As a graffiti artist and design student it was something I was always interested in. From doing one off shirts for myself and maybe a few close friends then led me to eventually form a friendship and partnership with legendary artist 2000 A.Dee, throughout the 90s we put a series of shirts that we would sell out the back of my car and at various events.
Ironically I have always used the same printers to this day, a family business run by father Tony and son Nathan Hill they have really helped and worked with me to get the brand to where it is today.
From the days of using Fruit of Loom, regular Guilden shirts, in 2015 things have really moved on. On offer is quite a diverse range of shirts from suppliers. Very often I would go into TK max and check out and compare the material and fabrics being used by today’s brands.
Over the last 10 years it’s been all about the king of the beats brand, admittedly I can see where things where terribly wrong. I always had the plan that the brand would fund and support my film making. Unfortunately this was not so much the case. Yes their sales helped but it was my day job that funded my film making.
In 2013 I started work on my new film, Looking for the perfect beat alongside JFK Aman also known as DJ Supreme from the group Hijack and the Original Jazzy Jay of Strong City Records. I had for the last few years also ran a record label which came to a temporary standstill after I went through my divorce.
Making the film was and is about me making a new start in life. Long time friend and collaborator Chris Malbon is really the visual genius behind my designs. I have written about him many times before, but I must repeat we sat down together and brain stormed to create this new brand Diggers. I came with the thumbnail designs and Chris delivered the final visuals and Logo. Chris and myself go back all the way to first school. If you would like to find out more about the man please google him.
Diggers the brand that is for all those that are dedicated and have a passion for digging for records. King of the beats at its core was about digging for records, long before vinyl became trendy again, long before there was a record store day. King of the beats was out there pushing vinyl culture. Totally organic Diggers came out of 23 years of creating and dabbling with clothing and digging in the crates.
This is one of my many passions, falling under the umbrella of all things creative.
It’s not a company that’s had money thrown at it, it’s not a brand that jumped on the bandwagon of this sudden interest and infatuation with vinyl. If you consider yourself a lumbersexual please stay clear, this is not for you. This is a brand for people who have a passion for music irrespective of what genre you like. This is a brand that is built by people who have been and still a part of this culture. If like to spend your money on brands that token ally represent a trend or popular then that’s fine, but if want to wear something that has a bit of guts and substance then maybe consider supporting our brand Diggers.
I would like to thank the likes of Jazzy Jay, Supreme Ray West and Sparkii Ski. The large Professor and K –Kut, Lord Finesse, Johnny Juice and A.Dee who I must say totally encouraged me to pursue my art and not give it up, Son of Bezerk, MWill, The BB lou, TR Love Si SPex, Mark B, 4orce and Jayknig the Swizz Army and the many more serious artists that have supported this brand and its aim.
This week we have the new Diggers Woolly hats in get yours here, substance with style support a film maker.