Diamond D’s first Single from the Album ‘Diam Piece’

Today marked the release of the lead single from the album Diam Piece from one of the greatest hip hop producers of all time. D.I.T.C legend Diamond D.

The reason Im posting this, firstly because this is album that brought me and Diamond together on my first official piece for the man. I created the artwork for the new album. Alongside Diamond we came up with the cover.

check out the new video, you will not be disappointed.

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How my ideas usually start.

Earlier in the week I started work on a new t-shirt idea. Inspired by the 60’s and 70’s poster artwork that was popular in the San Fan, Bay area.

Long before i ever knew about Hip Hop, my house was the home of psychedelic music and art thanks to my older brother and sister. Anyhow recently I saw a poster that I wanted to try recreate, but now to have a little hip hop flavor to it.

The original sketch featured names from the upcoming film ‘looking for the perfect beat’. I posted it on facebook to only get a lot of private messages ‘Pritt, where is my name?’. So yesterday my brother Kool Keithee McKenzie visited me to shoot my whilst sketching out a new idea. 3 years ago I got this slider for my camera, but I haven’t had a chance to use it. I picked up 2 tripods the other day from ebay, so this was the perfect opportunity to have a play.

In between editing my film this is how i spend my time now. either cutting up records or doodling. So here you go, this is quick look at how I usually work, and develop my ideas into a final product.

The poster features the names of artists who have always had my back and to this day stay in touch and support my work, if i missed anyone I’m sorry. I just ran out of paper.

Behind the scenes – Tha 4orce. Good Guys Never Win

Shot straight after completing the video for ‘Good Guys Never Win’ by ‘Tha 4orce’. Myself, Steven Ellington (tha 4orce) and Andy Higgs sat down to reflect on the days going on.

This video was done on a zero budget, but as Tha 4orce is part of the team we came together to try do something different.

The video features Andy Higgs, hailing from South London. He has established his name as an up and coming photographer and videographer. He was also part of the team that headed out to NYC last year to work with me on the King of the Beats film ‘Looking for the Perfect Beat’.

It was a nice day. The sun came out. We was able to shoot, edit and upload the video in a day. Here is our take on the days goings on. enjoy

THA 4ORCE – GOOD GUYS NEVER WIN FROM SETTING STANDARDS DELUXE EDITION ON KING OF THE BEATS

Today I’m proud to drop this video. My Partner in King of The Beats Records Tha 4orce, Steven Ellington had been talking to me about making a trip to the Midlands to pay me a visit.

The Plan was to watch the Edits for the Film ‘Looking for the Perfect Beat’. Discuss and plan our return trip to NYC to complete the movie. Instead we ended up shooting 3 videos.

The first was a video promo geared towards promoting his radio show. Mind Tha Gap Radio is a monthly show dedicated toward new music only. My part in the show is minimal. I helped plan and design the site .  To Motivate and be there spiritually behind the scenes.

The second is a video for the song – Good Guys Never Win taken from the Album Setting Standards the Deluxe Edition, the new vocal version produced and featuring Tha 4orce.

Shot on location in Birmingham City we started out sunrise this morning 01.03.2014 without much of a plan. The only idea we had was to make sure the main character would be walking somewhere. Unfortunately things did not work out to plan, the footage just did not come out to plan. So we went back to our old format of stand and rap infront of the camera. We shot 7 scenes returning back to Redditch to start Editing.

We put together a tidy video, but personally it lacked any spark. I felt it needed another layer and that we need to step our game up.

Thankfully Andy Higgs arrived at my place traveling 150 miles to join us on today’s project. We had a open discussion where I aired where I felt the video needed to go, and what I wanted to do. I had mentioned this to Steven earlier the day before.

Im not a fan of Pharrel Williams but I can not say that I do not really admire his work, vision on his Happy single. The video blew me away. I could see that this was going to be a big thing internet not just for its high spirited lyrics, topic and drum patterns, but the video concept. Bringing people together no matter their race, gender, sexuality, size, age or dancing ability. I could that this was going to be a internet sensation with people, groups all over the world being inspired to shoot their own versions of the song. He has lifted the spirits of the people like no president has ever done. its been a week already and look at how many global covers there are, even northen soul versions of the song.

I wanted to do my own spin on that, but unlike the videos that you see from Japan, Russia, Italy and Australia this would be like the answer record, not a diss version but the opposite to happy, Tha 4orce had written a very personal story, expressing his frustrations that many like us feel, how good guys grinding hard always seem to loose out. Hence the opposite to the Happy song by Pharrel.

Andy Higgs after watching the Pharrel Video at my house for the first time suggested that I sit in the back of his van with the doors open and shoot Steve walking around. We would get the smooth shot and maybe we will capture some magic. Steve said that we can do 2 takes, that he would rhyme ever other line and that we edit the 2 scenes together. We did one take of him rhyming the lines as we drove around Winyates shooting.

Returning to my house after 30 mins, I started to put a new video together. We got the magic, adding the element of a story or character to the video. Collectively we sat together as I edited the video. I must say Im very pleased with the outcome. Although we are based here, im very proud to have some great and creative people around me.

As I keep telling these guys at this age this is what I love to do, to be and continue being creative is something I strive and enjoy being / doing. In Rakims words..’I aint not joke’. Thank for your support enjoy our new video, directed by yours truly.

Calling Videographers in the NYC / Toronto Area

Calling all film makers / videographers, Im looking for your kean filmmakers who would like to contribute some footage towards the film ‘King of the Beats –Looking for the Perfect Beat’.

April last year the crew went over to nyc to start shooting the film conducting interviews. 8am start, finishing 3am. Running out of time we couldn’t take the time out to do the New York /Toronto scenery shots that we liked to.

If you would like to contribute towards the film and take some shots of NYC / Toronto, which would be used exclusively only for this project please feel free to get in touch.

This is non-paid project, but your contribution will get credited. I have added a link below for some of the shots we are looking at. Areas that would be ideal to get shots off, Manhattan, Brooklyn, Bronx, Toronto (city). Skylines, busy streets, buildings, signs, shopfronts. Traffic, people.

Footage must be H.D. Steady, it does not have to be edited. 10 second shots, unless your doing time lapse.

If you would like further info please feel free to contact me.

My Mother Mrs Kalsi has a go at sampling

Christmas Eve 2013 my mother suffered a minor heart attack. Since being released from Hospital she has took it upon her self to get closer to her children. Likewise I’m trying t spend more time with my parents as they are not getting any younger and time is very precious.

My father recently took up oil painting, something that he wanted to do as a child, but in those days totally unacceptable. Mom on the other hand she’s interested in her thing textiles and cooking. Many a time prior to her getting sick they would be calling me to see i wanted to go here or there, my usual response is that Im too busy.

Saturday 11.01.14 she decided to come over to mine and see and experience the things I spend my time doing. I thought it would be fun to make some music. For those that may of seen the 2011 King of The Beats Documentary would of seen her talking about records. After arriving in the UK in 60’s. Many Asian rather then going out would pass time either watching films or listening to music, old Indian soundtracks. My mother collected those records. Something me and my brothers continued to do to this day.

Here is a video from that day. Although i picked the samples she did all the work with my guidance. Operating the Mashine her self. Chopping the samples and arranging them. playing around with EQ to tune sounds she did her self.

What i love about this video is that we often under estimate older people and their understanding and even knowledge of the things we do. Living in the same house as me and my bothers for 20 years she had to put up with us making noise, with our turntables and cassette tapes and drum machines. I think in her subconscious she grasped and had a little understanding of the music.

This video is testament that no matter what your age is, that put your mind to something you can do it, and do it right. This video means a lot to me.  She will be turning 70 this year, I would like to share it with friends, family and those that really understand the culture, concept and artistry behind sample based music.

EXLCUSIVE – Rough scene, from ‘Looking for the Perfect Beat’

Its been a very interesting year for me, a lot of problems to deal with, states of depression, sickness, a loss of a brother a wife and almost a house that hangs in the balance. When you loose the things that motivate you and inspire you, its very hard when you are true artist to find the will and spark to get your self going. December there was some light shed, a light at the end of the tunnel shall we say.

Before going into that I need to firstly thank a certain JFK Aman, DJ Supreme who hung in there with me and was very patient while ive been up and down dealing with the demons within.  Apologies for that.  Jazzy Jay for still hanging in on the project and offering his fullest support.  A thank you to my parents and family who have been there for me. My friends Damian, Keith, 4orce, Andy, Malcolm, Sparkii, Pappi, Beanz, Chieko, Flow, Pogo, Swift, Biznizz, 2000 A.dee, Ray West and A.Gee, Ryan Proctor, Chris Malbon and the many more who know who they are that kept me going through the year.

I did find some inspiration through the year courtesy of Johnny Juice who’s work ethics and sheer presence on facebook would remind me of the times I would be working like that. Chuck Chillout and the Higgs & Butler family. Mr Walt and Baby Paul who introduced me and gave me a lesson in business. Always the mighty Mr Lord Finesse who over the years has turned out to be a good friend. Diamond D for just being himself, just pure class. Psycho Les my brother. The Ultramagnetic Family Ced, Keith, Moe and of course TR who I really enjoyed hanging out with even though our time was short. Dib Stacks, Jah Jas, Jim Slice and Cool V who came through on the Paul C flick.  My brother TeQnotic for his art and contribution to the Paul C film

Breakbeat Lou who’s self faith speaks volumes. Caron Wheeler who really lifted my spirits towards the end of the year. This leads me onto Paul Large Professor who put the icing on the cake. To get props from him after all these years that did mean a lot. through all the person issues that some goodness came out of it. I remember my last words to Paul, ‘ I will and always have to be consistent and persistent coming from here that is the only key to some success for me., and maintaining my integrity and what I stand for’.

Coming to the realization I have a lot to offer still and that this film is a key to me changing me life somewhat. I have been locked in my house isolated my self and been grinding on it.  Already 3 hours of interviews edited, The Beatnuts have joined the cast,

For those that have supported me and the work and cause here is short scene, rough I must say from the upcoming film, Looking for the Perfect Beat. Featuring Mikey D and K-Cut from the group Main Source. 

If you would like to add any comments please feel free, any questions will be answered.