Join the Brand, Design a Tee Opportunity – Closing Date Sat August 31st

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This site is about the creative visual side of Pritt Kalsi and the people around him.  I’m offereing a chance for 3 designers to join the circle and brand.  All you have to do is design a T-Shirt that fits the brief.  The winners of the design’s will have their shirts go into print and will collect 20% of the profits on each shirt sold of their design. 

Judged by Pritt Kalsi, Chris Malbon, and special guest judge Aerosol Writer the Artful Dodger. I am looking for designs that can be screen-printed, 2 colours, 3 max.  A mix of good typography, hand drawn and digital.  Something that is appealing to the younger generation yet maintaining the integrity of the brand. Do you think you are the man/woman for the challenge?

The majority of the themes are record collecting and Diggin in the crates, sampling culture.  Drum machines etc.  Think about the king of the beats challenge it self: artists are given £20 /$40 to do look for some records and then go home and make a beat out of them

Slogan’s to think about

Out of control, Who’s gonna take the crate? (the title of the king of the beat s live event)  , you can run but you cant hide …from the classics,  Give the drummer some?  Make it happen! Fakin the Funk, Return of the tech ect.  Your Gonna Get yours.  Maybe you will come up with your own spin or take on words?

 We are looking for something of a high standard and very creative.  The t-shirts we are working with are slim fit 1. Charcoal Grey.  2. Heather Military Green 3.  Light Red Tri Blend.

 For example peep : http://www.seventyseven.co.uk/

 Closing date August Sat 31st : Email your entries to: prittkalsicomp@hotmail.com

The Rebrand – Why ? Behind the times, I think so. Are you a Designer?

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When I was a student, studying design, I was always taught that everything goes round in circles, reverting back to previous trends, that we look to the past to gain inspiration , we just tweak it, revamp, sprinkling a bit of personal flavour, a few added colours  and make it into something new.  I felt the very same applied to Hip Hop music, maybe that’s why I gravitated so much towards it, and later formulated King of the beats.

Sampling culture is like design, taking something from the past, that sound, that groove that you feel drawn towards, taking into that sampler, your canvas stripping it down, thickening it up, what ever. Like a designer you are going to turn it into something new, which is going to be of the now.  Whether its a juggle on 2 turn tables or a beat.  The principles are just the same. The techniques are just different.

Unfortunately I never really fully applied that way of thinking towards my T-shirt designs or graphics.  The generation I came up in, in regards to Hip Hop was tough; we had a very hard core attitude, not really open to much. It was either our way or no way.  I ended up making T-shirts for people of my generation.  A little error on my part as time went on. I never fully explored my potential or really pushed other peoples creativity within my circle.  Watching Chris Malbon develop grow as a designer and watching, and getting know Marley Marls Son Marlon, and Jazzy Jay Son who are involved in the music and culture now. I started to recognize and identify that I was disconnected from the youth or the future flavours.

The kings of the beats events were perfect as they bridged the gap.  We developed a lot on new talents and put people together. Whether they give us the props for that or not.  I always use Italy as a example the work there over a few years, the evidence was there over the 4 years you hear the improvement in the sound especially from those that repeatedly entered. Italy should be proud of a man like Maurizio who shared and understood my vision.

Recently going to events where I’d be seeing people who dress Hip Hop for the weekend.  Claiming to live it and that’s who they are, sounds ridiculous  as you can see it and feel it. you love it, It’s just a part of your life, and that’s fine. What I do and who I am, I do every day.  I want what ever I design to be relevant to somebody everyday, Style played a huge part in Hip Hop, exploited these days, as Busta Rhymes puts it, ‘by people who don’t give a F$£K about it’, but still it was a played a huge fundamental part in the whole ethos of self expression.

Like listening to Tribe Called Quest, I never get bored of ‘Midnight Marauders’. I want to be able to maintain my integrity and message, but improve it and update it visually.  Eric Orr aerosol writer along side Artful Dodger have made that transition and kept up with the times.  Johnny Juice, DJ Disk, Cutmaster Swift and even Diamond D have all also able to move with the times, keep up to date with their craft and still be major players in there field.  This is why I have decided to reinvent my clothing brand, and develop my visual design skills as well as bringing new talent through.

Hence I am announcing a competition to look for new designers of Tees.  To bring into the family and help develop, elevate visually my brand, maintaining foremost the integrity of all my years work.  To help deliver garms that will have the old and young want to rock day in day out.

London Olympics Abbey Stadium Project gets the Royal thumbs up

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2012 I was approached by the Abbey Stadium.  A new building, providing the latest up to date sporting facilities.  In time for the Launch of the London Olympics  and royal visit I was asked to create 3 large pieces ready for the opening day.

I had one week to create the paintings.  Building the frames and prepping the canvas’s.  Painted in Aerosol, I really didn’t know how the Royal Party would take to my work.  Along side my mother who I wanted to share this day.  We was invited to the private opening ceremony where the Queen’s First Cousin the Duke of Kent not only opened the new building but unveiled my work.

I tried to capture a good picture of the Duke, but really that was as happy as he got on the whole visit.

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Ultramagnetic M.C’s – Critical Beatdown 25 Years Anniversary London show.

Here is something very special for those who support my work and the band the ‘Ultramagnetic  M.C’s’.

One of the greatest Underground Hip Hop acts of all time. Embarked on a European tour to mark 25 years since the release of their critically acclaimed album ‘Critical Beatdown’. 

I have a long history with this group.  In fact the first time I tried to interview them was when they first came to Birmingham City on tour.  In the late 90s when I started working on my Film ‘The Men & Their Music’.  I was introduced to Moe Love by the P-Brothers.  For a couple of years me and Moe spent many hours on the phone, playing each other breaks, beats, talking about music and other stuff.  In 2002 I made a trip to the USA, to start filming the project.  A little nervous as my memories of him was that he looked like the meanest person in hip hop.  In fact he’s one of the coolest.  As a surprise he took me to meet Ced Gee in Harlem and we shot a film. My memories of that meeting Ced wasn’t really into the current state of Hip Hop music, he was involved in other things.  Pursuing his love for Basket Ball. The shoot was very positive.  Ced left with fire in his belly, and I left with amazing footage which lead me to make the film on Paul C.

Returning to the UK I was introduced to Marc Davis from Chicago, who is die hard Ultras fan, so much so he made it his mission to reform the group.  Throughout that whole period I was here in the UK, being played the beats and tracks as they were being made.  Later Marc, TR and Moe he dropped the ‘Ultra Foundation’ Album. It was outstanding LP, possibly the worst hip hop cover of all time but the music was second to none.  Most of that should of been the ‘Best kept Secret’ LP.  I returned to the U.S and shot 2 of the videos for that Album plus a short film introducing TR Loves protege Fred Beanz Later I went onto produce their last single with new M.C, Fred Beanz.

The ironic thing is I will never forget going to Ourprice records in 1988 with Jason Coombes as he brought the cassette never thinking I would later work with the group.

ultrapicIts not been a easy road for the group as you can imagine.  So ofcourse when they contacted me to let me know the tour was on, I had to make sure I got to do something with the group to capture this moment.  Although not a member of the band, I feel a part of their legacy.  Sadly i could not join them for the whole tour due to my work commitments.  I put this together for the group and the fans.  Imagine what I could of done being on the tour.  That would of been one hell of a film.  In the mean time enjoy this.  Look out for the future DJ MOE LOVE ‘DIGGIN IN THE TAPES LP’.  For that project I revamped the original ULTRA Logo.  This was a important and landmark moment for us all.  Filmed by Pritt Kalsi and his team, Andy Higgs and Jay King.  We are available to film / edit shows and events. For further info on costs please feel free to contact us.

Big thanks to : Ced Gee, Tr Love, Kool Keith, Moe Love, Marc Davis & all the Staff at the Grand Clapham Junction, London

Ultramagnetic M.C’s For serious booking info, contact : live nation.

Welcome to the new and Improved site

Welcome to the new and Improved site

Welcome to the new and improved site.  Here will be the home for the Artist/s  behind things like King of the beats, the label, and the design.  This is place where he will be sharing and pushing his art, photography, and film. All things creative that he’s been involved in.

Exclusive limited edition prints and Tee’s designed by him and creatives who join his circle will be availlable from the store.  As a unsponsored film maker those that followed Pritt Kalsi on facebook will know that he started selling prints to fund his film project in New York City.  If you would like to support a real artist and film maker, please feel free to purchase something from the store.

Performance Shoot for Jeru the Damaja 25.05.2013

Recently I shot this video for Jeru the Damaja.  For many years I have been filming private videos for recording artists for them and their families.  Jeru after watching the film I shot for him requested that this film was shared on the net.

Along side my team here at Prittkalsi.com we offer the service for videoing your event or show.  We have a professional approach, turning up early planning the shoot.  We offer full sound recording and professional Editing.  For further info feel free to contact the team, on our contact page.

Beckham supports NYC King of the Beats project ?

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Who would believe David Beckham would help me go to NYC to shoot my film.  It’s not what you think.  But I am grateful to the The Redditch Borough Council who commissioned me to paint some UK sporting heroes for the New Abbey Stadium.

Last year I created 3 pieces for them, to mark the opening of the new building and the launch of the London Olympics.  Unveiled by the Queens 1st Cousin the Duke of Kent.

The Beckham painting was painted using a quick paint wash then Aerosol paint.